Friday, October 8, 2010
Thick head, smooth shaft
Gents my selection is nearer and dearer to you all than to me. No, it's not Jesus Incorporated. Callaway Golf Company (ELY) has a presence in 110 countries selling equipment and apparel under the Top Flite, Odyssey, Ben Hogan and of course the Callaway name. They just recently announced a corporate restructuring to occur over the next eighteen months in response to the shifting economy. The concept has focused on streamlining production and distribution throughout North America, as well as manufacturing initiatives in Europe and Southeast Asia. Projected revenue forecasts that international business will generate more than half the company's revenue as early as 2012. Closer to home, they launched Calloway Golf Preowned for players to buy certified used product who may not be able to otherwise afford it. With the season winding down, I recommend we scoop this affordable company, let it hibernate and roll it in six months when the winter breaks.
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