VT's Finest... Coffee

Green Mountain Coffee (GMCR) has taken a beating lately.  Down 45% ytd, K-cup patent has expired.  Thankfully we didn't buy in back at its peak of 64/s.  But now we have a chance to grab a solid company on the low, and hopefully ride out a bounce back.  They just announced on November 8th a partnership with Luigi Lavazza SpA, (italy's favorite coffee). GMCR will begin using the Keurig Rivo Cappuccino and Latte System in its stores. "The new Keurig Rivo System combines the legendary simplicity of Keurig single cup technology with the authenticity of Italy's favorite coffee, Lavazza, and marks GMCR's entrance into the espresso, cappuccino and latte brewer category"
 
I think we need to expand our holdings into different sectors and this presents a good opportunity to hopefully catch a company that is undervalued and make some money (hopefully).